We are on a mission to grow the game of golf – and the only way we can achieve this is by inspiring more people to play. Too many people think they won’t fit in on the course and we want to change that perception by encouraging everyone from all walks of life that golf is a sport that is fun and for everyone.

We are thrilled to announce our Game Changers campaign, celebrating a new generation of golfing trailblazers who are breaking boundaries and opening up the game to new audiences.

Committed to driving inclusivity, these 'Game Changers' are the fearless fairway pioneers who are challenging preconceptions of what a typical golfer is and showing that golf is limitless. As golf continues to evolve, we’re determined to help accelerate change, by supporting the individuals and organisations that are passionate about growing the sport.

Throughout the year, we will be working with our Game Changers (and others) to champion and sponsor their fantastic initiatives and causes.

To celebrate the launch of the campaign, we’re offering 10% off all package sets online to encourage beginners to get into golf. Use code ‘ GAMECHANGERS10 ’ at the online checkout to redeem.

Check out the stories of our Game Changers below and hear how they’ve tackled adversity and why they love the game of golf.